{"id":13565,"date":"2022-03-28T07:00:59","date_gmt":"2022-03-28T01:30:59","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&#038;p=13565"},"modified":"2022-03-25T14:19:25","modified_gmt":"2022-03-25T08:49:25","slug":"a-pharmidable-idea-changemaker-arjun-deshpande-is-disrupting-medicine-affordability-with-ratan-tatas-aid","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/a-pharmidable-idea-changemaker-arjun-deshpande-is-disrupting-medicine-affordability-with-ratan-tatas-aid\/","title":{"rendered":"A \u2018pharm\u2019idable idea: Changemaker Arjun Deshpande is disrupting medicine affordability with Ratan Tata&#8217;s aid"},"content":{"rendered":"<p><strong>(March 28, 2022)<\/strong> One balmy afternoon at a medical shop in Thane, the then 16-year-old Arjun Deshpande witnessed an unpleasant scene. An old man, deep in debt, profusely pleaded with a shopkeeper to pay a hefty medicine bill later. The shopkeeper refused. \u201cHis wife had cancer and his son, who was an auto driver, was the sole breadwinner. They had spent a lot on treatment, and were finding it hard to manage money for medicines daily. He was helpless, and felt guilty. I saw how a common man was burdened with paying bills for necessities like medicines. This made me determined to bring about a new era in the world of pharma,\u201d says Arjun who started <a href=\"https:\/\/genericaadhaar.com\/\" target=\"_blank\" rel=\"noopener\">Generic Aadhaar<\/a> in 2019 to help provide medicines to the <em>aam junta<\/em> at low cost.<\/p>\n<p>In three years, Generic Aadhaar has a presence in all states, and has opened over 1,500 stores across India. Such has been the vision and mission of the startup that even Ratan Tata invested in it. \u201cWe share the same mission and want to serve people. When he saw the same vision and determination to work for the people, he spontaneously supported Generic Aadhaar,\u201d Arjun says in an interview with <a href=\"https:\/\/www.globalindian.com\/\" target=\"_blank\" rel=\"noopener\"><em>Global Indian<\/em><\/a>.<\/p>\n<div id=\"attachment_13569\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13569\" class=\"wp-image-13569 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2022-03-23-at-3.35.29-PM.jpeg\" alt=\"Chanemaker | Arjun Deshpande\" width=\"490\" height=\"546\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 490px; --smush-placeholder-aspect-ratio: 490\/546;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13569\" class=\" wp-image-13569\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2022-03-23-at-3.35.29-PM.jpeg\" alt=\"Chanemaker | Arjun Deshpande\" width=\"490\" height=\"546\" \/><\/noscript><p id=\"caption-attachment-13569\" class=\"wp-caption-text\">Arjun Deshpande is the founder of Generic Aadhaar<\/p><\/div>\n<h5><strong>How a young boy got an idea<\/strong><\/h5>\n<p>Born in 2002 in Thane to a mother who works in pharma, and a businessman father, Arjun learnt about the pharmaceutical industry at a young age as he often accompanied his mother on official trips. The 19-year-old understood that multinationals selling medicines were burning a hole in the pockets of the common man by adding \u201cmarketing and promotional cost.\u201d \u201cAbout 60 percent Indians cannot afford to buy daily medicines because of high prices. Since there is no alternative for medicines, MNCs have been selling medicines at a very high rate for decades,\u201d says Arjun who is on a mission to eliminate middle-chain costs and provide medicines from manufacturer to end customers directly through a pharmacy-aggregator business model.<\/p>\n<p>That appalling incident at a medical store made Arjun ideate. \u201cAt 16, I saw a burning problem. It made me realise that even though our country is a hub of manufacturers and suppliers of medicines, our people have to spend a lot of money on essential medicines. I believe medicines are not a luxury but a basic necessity. I didn\u2019t let age come in the way of my innovative idea,\u201d says the young changemaker-entrepreneur who initially didn\u2019t begin with an \u201dintention of starting a business\u201d instead wanted to \u201cmake an impactful change in society.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CXX1Tp9N0-I\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CXX1Tp9N0-I\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Generic Aadhaar (@genericaadhaar18)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>With the sole purpose to free people from the clutches of giant companies selling expensive medicines, Arjun opened the first franchise of Generic Aadhaar in Thane that provides medicines at up to 80 percent off. \u201cThe vision is to provide affordable medicines to 130 crore people in India at a price they deserve,\u201d he adds, \u201cby bringing all mom-and-pop medical stores under one roof to give stiff competition to big retail medical malls and online pharmacies.\u201d<\/p>\n<p>However, creating a place amid big pharma companies was a challenge for this teenager, who wanted to curb \u201cillicit trade\u201d in life-saving drugs and provide low-cost drugs. \u201cAnother challenge was to make them aware that there is no difference between generic medicines and branded medicines, for which we started ground-level campaigns and free health camps,\u201d reveals Arjun. Soon Generic Aadhaar started to create a lot of buzz on social media and in the pharma sector. So much so that Ratan Tata decided to invest in Generic Aadhaar in 2020.<\/p>\n<p>\u201cMr Tata was impressed with the venture, and saw how I was bringing change in the pharma sector. When I met him, he said, \u2018Arjun, if this venture is successful, it can change the entire healthcare ecosystem for the betterment of India,\u2019\u201d explains Arjun who has found a mentor in Ratan Tata. \u201cI feel fortunate to have such a business legend\u2019s guidance and inspiration for my venture\u2019s journey through which we both are changing the lives of millions,\u201d adds the DAV Public School alumnus whose work is finding recognition in Nepal, Bhutan, Sri Lanka and UAE. \u201cThey are approaching us to open Generic Aadhaar franchises now,\u201d beams Arjun with pride.<\/p>\n<div id=\"attachment_13572\" style=\"width: 731px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13572\" class=\"wp-image-13572 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2021-03-15-at-2.43.31-PM-1.jpeg\" alt=\"Changemaker | Arjun Deshpande \" width=\"721\" height=\"481\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 721px; --smush-placeholder-aspect-ratio: 721\/481;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13572\" class=\" wp-image-13572\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2021-03-15-at-2.43.31-PM-1.jpeg\" alt=\"Changemaker | Arjun Deshpande \" width=\"721\" height=\"481\" \/><\/noscript><p id=\"caption-attachment-13572\" class=\"wp-caption-text\">Arjun Deshpande with Ratan Tata<\/p><\/div>\n<h5><strong>Medicines for the common man<\/strong><\/h5>\n<p>The idea of providing medicines at a low cost, has now grown leaps and bounds. It hasn\u2019t only provided direct and indirect employment to over 10,000 people but has also created 1,500 micro-entrepreneurs. \u201cI believe that real India starts 50 km away from the cities. So, it is important to focus on the remotest villages for the development of India. We are expanding from Jammu to Kanyakumari and from Kutch to Arunachal Pradesh,\u201d says Arjun who has served 20 lakh people through Generic Aadhaar.<\/p>\n<p>The young change-maker and entrepreneur now plans to mark Generic Aadhaar\u2019s presence in over 300 cities by 2022-end. \u201cOn <em>Gudi Padwa<\/em>, Generic Aadhaar is set to break its previous record of opening 25 franchises in a single day,\u201d divulges Arjun who calls his parents his biggest strength. \u201cWhen you are doing something good that can bring a change in society, parents always supports you,\u201d adds Arjun.<\/p>\n<p><iframe loading=\"lazy\" title=\"Generic v\/s Branded Medicine | Arjun Deshpande | TEDxDSCE\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/iVy6zz_m8lg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h5><strong>Making the right moves<\/strong><\/h5>\n<p>When he\u2019s not neck-deep in work, Arjun loves a game of chess as it helps \u201cboost creativity and analytical thinking skills.\u201d He also loves reading books and playing football in his free time.<\/p>\n<p>Arjun is popularly known as the robin hood of the pharma world. His advice to entrepreneurs, \u201cidentify a burning problem and then look for its solution and implement it on time.\u201d He adds, \u201cInnovation is complex but you need to have a winning idea. Successful entrepreneurs have unique ideas that make them stand out. What you need is to do things differently from what already exists,\u201d Arjun, the changemaker and entrepreneur signs off.<\/p>\n<ul>\n<li><strong>Follow Arjun Deshpande on <a href=\"https:\/\/www.linkedin.com\/in\/arjun-deshpande-50393b178\/?originalSubdomain=in\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a> and <a href=\"https:\/\/twitter.com\/arjundeshpande9?lang=en\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(March 28, 2022) One balmy afternoon at a medical shop in Thane, the then 16-year-old Arjun Deshpande witnessed an unpleasant scene. An old man, deep in debt, profusely pleaded with a shopkeeper to pay a hefty medicine bill later. The shopkeeper refused. \u201cHis wife had cancer and his son, who was an auto driver, was the sole breadwinner. They had spent a lot on treatment, and were finding it hard to manage money for medicines daily. He was helpless, and felt guilty. I saw how a common man was burdened with paying bills for necessities like medicines. This made me [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":13567,"comment_status":"open","ping_status":"closed","template":"","story-category":[215,2510,7,2587,2995],"story-tag":[3049,3051,42,3050,3053,2202,3052,52],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changemaker | Arjun Deshpande | Global Indian Youth<\/title>\n<meta name=\"description\" content=\"Changemaker-entrepreneur Arjun Deshpande has disrupted the pharma world by providing medicines at low cost with Generic Aadhaar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/a-pharmidable-idea-changemaker-arjun-deshpande-is-disrupting-medicine-affordability-with-ratan-tatas-aid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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