{"id":19945,"date":"2022-07-28T07:00:56","date_gmt":"2022-07-28T01:30:56","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&#038;p=19945"},"modified":"2022-07-29T17:20:01","modified_gmt":"2022-07-29T11:50:01","slug":"harshit-godha-is-making-farming-popular-amongst-youngsters-with-knowledge-of-avocado-cultivation-from-israel","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/harshit-godha-is-making-farming-popular-amongst-youngsters-with-knowledge-of-avocado-cultivation-from-israel\/","title":{"rendered":"Harshit Godha is making farming popular amongst youngsters with knowledge of avocado cultivation from Israel"},"content":{"rendered":"<p><strong>(July 28, 2022) <\/strong>In 2020 the total trade value of avocados, fresh or dried was $6.69 billion with the United States, Netherland, France, Spain, and Germany as top importers. <span class=\"x_TextRun x_Highlight x_SCXW132570027 x_BCX8\" lang=\"EN-IN\"><span class=\"x_NormalTextRun x_SCXW132570027 x_BCX8\">The idea of cultivating the fruit had first come to Harshit during his time in the UK, where he was doing a\u00a0bachelor\u2019s degree in business administration at Bath University.<\/span><\/span>\u00a0All the avocados that he purchased there were imported from Israel.<\/p>\n<p>The student of business management was drawn to adopting what he saw as a rare venture in India. If people in Israel could grow and export avocado despite the hot weather, so could he in India, he thought. However, before taking the idea forward and investing money, the Bhopal youngster thought a \u2018hundred times a day\u2019 because he was about to embark upon a less-trodden path. Farming as a profession is as it is not very popular amongst youngsters of India.<\/p>\n<div id=\"attachment_19974\" style=\"width: 879px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19974\" class=\"wp-image-19974 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/card_harshit_amrita-1.jpg\" alt=\"Indian Farmer | Harshit Godha | Global Indian \" width=\"869\" height=\"489\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 869px; --smush-placeholder-aspect-ratio: 869\/489;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19974\" class=\"wp-image-19974\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/card_harshit_amrita-1.jpg\" alt=\"Indian Farmer | Harshit Godha | Global Indian \" width=\"869\" height=\"489\" \/><\/noscript><p id=\"caption-attachment-19974\" class=\"wp-caption-text\">Harshit Godha<\/p><\/div>\n<p>He did not know anybody in Bhopal or for that matter in the entire Madhya Pradesh who was doing avocado farming. The cultivation of this fitness fruit is very limited in India. \u201cIt is produced in South India\u2019s coffee estates and in some parts of Sikkim but the quality is not at par with what is in demand in the export market, the ones I used to get in the UK,\u201d remarks Harshit in a conversation with <a href=\"https:\/\/www.globalindian.com\/\" target=\"_blank\" rel=\"noopener\"><em>Global Indian<\/em><\/a>. Harshit is cultivating export quality avocados, which also come with a longer shelf like and include types that aren\u2019t often seen in India.<\/p>\n<h4><strong>Tryst with Israel<\/strong><\/h4>\n<p>The budding <a href=\"https:\/\/www.globalindian.com\/youth\/\/story\/agritech-startups\/\">agriculturalist<\/a> started approaching <a href=\"https:\/\/www.globalindian.com\/youth\/\/story\/indian-farmers\/\">farmers<\/a> and exporters in Israel because he wanted to learn all about premiere-quality avocado farming before dabbling in it himself. At last, one farmer, Benny Weiss responded and agreed to teach him the tricks of the trade, inviting him to his <em>kibbutz<\/em> (village) named Maagan. Harshit calls him, his mentor. \u201cHe was very helpful right from the beginning and even came to pick me up from the airport.\u201d<\/p>\n<p>Harshit could not work there as he was on a tourist visa but stayed in Israel for a month to learn all about avocado cultivation. Starting his day early in the morning, making notes in the orchards, asking numerous questions in between, the youngster used to head to meet the experts &#8211; nursery owners, irrigation experts, exporters, and farmers with his mentor to get hands-on training.<\/p>\n<div id=\"attachment_20002\" style=\"width: 594px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20002\" class=\"size-full wp-image-20002 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/Harshit-Godha_Amrita_Youth5.jpeg\" alt=\"Indian Farmer | Harshit Godha | Global Indian\" width=\"584\" height=\"660\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 584px; --smush-placeholder-aspect-ratio: 584\/660;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20002\" class=\"size-full wp-image-20002\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/Harshit-Godha_Amrita_Youth5.jpeg\" alt=\"Indian Farmer | Harshit Godha | Global Indian\" width=\"584\" height=\"660\" \/><\/noscript><p id=\"caption-attachment-20002\" class=\"wp-caption-text\">Harshit with his mentor, Benny Weiss<\/p><\/div>\n<p>Later, Weiss also travelled to India to do soil testing, water testing, and to study the climatic conditions to guide Harshit on the varieties that would be suitable to grow in his city.<\/p>\n<p>\u201cI am nurturing plants of five varieties. Black-skinned avocados \u2013 <em>Hass<\/em> and <em>Lambhass<\/em>, and green-skinned avocados \u2013 <em>Pinkerton<\/em>, <em>Ettinger<\/em>, and <em>Reed<\/em>,\u201d says Harshit who is farming under the brand name, <em>Indo-Israel Avocado<\/em>. \u201cI imported 1800 avocado plants from Israel as there is no commercial avocado nursery in India,\u201d he informs. &#8220;The plants will take three years to bear fruit and thereafter the orchard would become a valuable asset, bearing fruits for the next 50 years,\u201d says the 26-year-old agriculturalist.<\/p>\n<h4><strong>Family support<\/strong><\/h4>\n<p>Harshit\u2019s grandfather, father, and brother are lawyers but the youngster always had an interest in business with his uncle in real estate development and consultancy. The alumnus of DPS Bhopal was therefore mentally prepared to enter the real estate space. \u201cMy sudden inclination for farming was a surprise to my family, and to myself, too,\u201d he says. However, he got their support in terms of funds and land for farming. They did not attempt to stop him but encouraged him to remain involved with the real estate business, apart from the avocados he was cultivating on five acres of family land.<\/p>\n<h4><strong>Documenting the journey<\/strong><\/h4>\n<p>Harshit has been devoting time not only to the two business ventures but also to a third passion \u2013 documenting his journey of cultivating a scarcely-grown foreign fruit in India on his YouTube channel. It has another segment \u2013 an interview with experts in which he invites stalwarts in avocado farming from different parts of the world to share their expertise on growing the Mexican fruit.<\/p>\n<p><iframe loading=\"lazy\" title=\"Why you can\u2019t grow Hass avocado trees from Hass seeds? Indo Israel Avocado Vlog #12 | 6268643227\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/diYeS5wtk4k?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The channel and his social media posts have garnered a huge interest in growing the fruit. People across India from Arunachal Pradesh to Punjab have ordered avocado seedlings which Harshit has imported from Israel. The 4,000 seedlings that he is nurturing in his nursery are all sold out. He would get it delivered after a year when they are old enough to be transferred to new soils.<\/p>\n<h4><strong>Lessons on the way<\/strong><\/h4>\n<p>Being a trailblazer has its own pros and cons. A vital piece of information that he gathered in the trade is that the Indian Government allows the import of avocados and avocado plants but not avocado seeds. Had that been the case, it would have made Harshit\u2019s journey far simpler, cheaper, and hassle-free. Instead, he had to order plants, which came at an exorbitant cost. \u201cAdded to that there are multiple challenges in getting licenses, permits, and being in sync with the custom process of importing. For me the entire process was very stressful as there was no step-by-step guide that I could have followed,\u201d he says. He has applied for including the seeds in the import list but the authorities have not taken the decision yet.<\/p>\n<h4><strong>Efforts will bear fruit<\/strong><\/h4>\n<p>Harshit is very optimistic about his choice of the venture. \u201cAvocados are the fastest growing category in the fruit industry. The demand is driven by the health and diet community. People following vegan and keto diets swear by the superfruit due to its health benefits,\u201d he remarks. Listing the positives he says \u2013 \u201cIt regulates hormones, contains good fats just like olive oil, and is good for the heart. \u201cAll the cafes in big cities and tourist places have some of the other specialty with avocado on the menu these days.\u201d<\/p>\n<p><a href=\"https:\/\/twitter.com\/indoisraelavo?lang=en\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19989 aligncenter lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/Harshit-Godha_Amrita_Youth2.jpg\" alt=\"Indian Farmer | Harshit Godha | Global Indian \" width=\"542\" height=\"598\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 542px; --smush-placeholder-aspect-ratio: 542\/598;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19989 aligncenter\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2022\/07\/Harshit-Godha_Amrita_Youth2.jpg\" alt=\"Indian Farmer | Harshit Godha | Global Indian \" width=\"542\" height=\"598\" \/><\/noscript><\/a><\/p>\n<p>Just as there is a huge demand for alphonso even when numerous cheaper varieties of mangoes flood the market, Harshit believes that his premium product will claim its share of the market both in India and abroad. He has also forayed into farming of dragon fruit, another favourite of the health conscious.<\/p>\n<ul>\n<li><strong>Follow Harshit Godha on<a href=\"https:\/\/www.linkedin.com\/in\/harshitgodha\/\" target=\"_blank\" rel=\"noopener\"> LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/indoisraelavo?lang=en\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/godhaharshit\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/indoisraelavocado\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram\u00a0<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(July 28, 2022) In 2020 the total trade value of avocados, fresh or dried was $6.69 billion with the United States, Netherland, France, Spain, and Germany as top importers. The idea of cultivating the fruit had first come to Harshit during his time in the UK, where he was doing a\u00a0bachelor\u2019s degree in business administration at Bath University.\u00a0All the avocados that he purchased there were imported from Israel. The student of business management was drawn to adopting what he saw as a rare venture in India. If people in Israel could grow and export avocado despite the hot weather, so [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19963,"comment_status":"open","ping_status":"closed","template":"","story-category":[215,2515],"story-tag":[3959,3957,3956,3958,3962,3953,3954,3960,3961,3955],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harshit Godha is making farming popular amongst youngsters<\/title>\n<meta name=\"description\" content=\"Harshit Godha is making farming popular amongst youngsters with knowledge of avocado cultivation from Israel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/harshit-godha-is-making-farming-popular-amongst-youngsters-with-knowledge-of-avocado-cultivation-from-israel\/\" \/>\n<meta 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