{"id":29073,"date":"2023-04-04T07:00:17","date_gmt":"2023-04-04T01:30:17","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&p=29073"},"modified":"2023-04-03T15:51:48","modified_gmt":"2023-04-03T10:21:48","slug":"digital-entrepreneur-ashwath-narayanan-connects-influencers-with-purpose-driven-organisations","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/digital-entrepreneur-ashwath-narayanan-connects-influencers-with-purpose-driven-organisations\/","title":{"rendered":"Digital entrepreneur Ashwath Narayanan connects influencers with purpose-driven organisations"},"content":{"rendered":"

(April 4, 2023) <\/strong>Like millions of others, when he first moved to the United States of America to pursue a bachelor’s degree in political science and government from George Washington University, his main aim was to finish the course and find a good job. But fate had other plans for Ashwath Narayanan, who at 21, founded his own company – Social Currant<\/a> a unique platform that matches impact brands, nonprofits, and purpose-driven organisations with the right creators and influencers. “If you are looking to reach young people and engage them – you will have to go places you can find them. And social media is where this audience is, and they follow influencers. So, I started a marketing agency focused on getting the young people involved in social causes being promoted by these organisation, using various social media platforms,” the young entrepreneur said.<\/p>\n

\"Entrepreneur

The Social Current, which started with a small team based in DC, is now a global agency and is focused on empowering creators, young people, and individuals focused on impact. “I originally founded Social Currant as a marketing agency focused on giving young people representation and voices in rooms where people were making decisions about how to reach us, without us,” the entrepreneur shared, adding, “I thought we would start an agency, help social impact organisations figure out emerging media platforms like TikTok and Reels and pay our rent as a result.”<\/p>\n

An entrepreneurial journey<\/strong><\/h5>\n

Born in the US, Ashwanth moved back to India when he was just a toddler, only to return to the US for his education. The entrepreneur recalled, “I had a very interesting childhood. Even when I was back in India, I had a US passport and I would renew my visa every nine months. This always made me feel that I was from two countries – different from each other in every way possible. My mother worked in a non-profit organisation and would take me to several events, which I didn’t like attending at all. However, I think that left a huge impact on me and motivated me to do what I do today. I moved back to the US when I was 18 years old, for my under graduation in 2018.”<\/p>\n