{"id":31456,"date":"2023-06-28T07:00:31","date_gmt":"2023-06-28T01:30:31","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&#038;p=31456"},"modified":"2023-06-27T17:33:09","modified_gmt":"2023-06-27T12:03:09","slug":"bala-nivethas-journey-of-russian-sculpture-painting","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/bala-nivethas-journey-of-russian-sculpture-painting\/","title":{"rendered":"From Hobby to Profession: Bala Nivetha\u2019s journey of Russian Sculpture Painting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>(June 28, 2023) <\/strong>When Bala received an offer to create art pieces for two of the recently opened <a href=\"https:\/\/www.haldiram.com\/\" target=\"_blank\" rel=\"noopener\">Haldiram\u2019s<\/a> outlets in Hyderabad it was a pleasant surprise for the artist. She embarked on her creative journey to showcase Indian heritage through her unique Russian Sculpting Painting &#8211; a lesser\u2013known art form in which she has garnered immense expertise. Despite the tight deadline, Bala\u2019s dedication resulted in captivating artworks. Bala remarks in an interview with <a href=\"https:\/\/www.globalindian.com\/youth\/\/\" target=\"_blank\" rel=\"noopener\"><em>Global Indian<\/em><\/a>, \u201cInterest towards Russian Sculpting Art is a very recent trend. Not many are aware of it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fusion of painting and sculpture, mastering Russian Sculpture Painting presents a steep learning curve initially, but once people master it, they unleash magic on their canvas. Bala who is not just an artist but also an art educator, has guided over 2,000 learners from India and abroad to create their own enchanting artworks. One of India\u2019s biggest retailer for art and craft supplies, <a href=\"https:\/\/itsybitsy.in\/\" target=\"_blank\" rel=\"noopener\">Itsy Bitsy<\/a> has also commissioned Bala as one of its brand ambassadors.<\/span><\/p>\n<div id=\"attachment_31475\" style=\"width: 539px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-31475\" class=\"wp-image-31475 size-full lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala.jpg\" alt=\"Indian youth | Bala Nivetha | Global Indian\" width=\"529\" height=\"600\" data-srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala.jpg 529w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala-480x544.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 529px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 529px; --smush-placeholder-aspect-ratio: 529\/600;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-31475\" class=\"wp-image-31475 size-full\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala.jpg\" alt=\"Indian youth | Bala Nivetha | Global Indian\" width=\"529\" height=\"600\" srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala.jpg 529w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2023\/06\/Bala-480x544.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 529px, 100vw\" \/><\/noscript><p id=\"caption-attachment-31475\" class=\"wp-caption-text\">Bala Nivetha<\/p><\/div>\n<h4><b>Organic popularity<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bala finds happiness and satisfaction in her swift success within just two years of venturing into Russian Sculpting Art. As an early adopter of Instagram&#8217;s reels feature, she witnessed her creations amassing impressive views, with some reaching as high as 18 million impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by this organic growth, Bala recognized the potential of social media in expanding her business. She emphasises the importance of monetizing one&#8217;s followers. Her influence has transcended national borders, and she has been able to connect with individuals from diverse backgrounds, including the US, UK, Russia, and the Middle East.<\/span><\/p>\n<h4><b>Managing rapid growth<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Within a short period, Bala&#8217;s Instagram account experienced an exponential surge in followers, reaching 100K purely organically. She recalls being unprepared for the overwhelming traffic, as her follower count increased by 1,000 every second. \u201cI didn\u2019t know how to handle it,\u201d she smiles. Acknowledging her remarkable growth, Meta, the company behind Instagram, invited her as one of the few influencers from Tamil Nadu to a conference in Chennai, attended by people from across the country.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Sculpting 3D Flowers With Paint | Insider Art\" width=\"1080\" height=\"810\" data-src=\"https:\/\/www.youtube.com\/embed\/FOyahm8DitM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Within two years, Bala has successfully trained 2,000 individuals between the ages of 15 and 60, both within India and abroad. Language barriers have posed challenges in expanding her reach further, as enthusiasts from countries such as Iran, and Iraq have expressed keen interest but face communication limitations. \u201cSince the art form originates from the country, the highest level of interest that I have received so far is from Russia but again, language is a barrier,\u201d she remarks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bala conducts online classes and offline workshops in Salem, Bengaluru, and Chennai, providing art kits to participants in India and recommending local shops for those overseas due to customs restrictions on shipping Russian colour pastes.<\/span><\/p>\n<h4><b>From hobby to profession<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bala had always been interested in the arts. \u201cIt was my hobby for as long as I can remember,\u201d she says. From standard eighth onwards, she consistently participated in and won competitions at school, district, and state levels. \u201cI was popular for my art in school,\u201d she smiles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When she passed out of Cluny Higher Secondary School in Salem, the nearest and easiest course matching her creativity was that of fashion designing at the Kongu Art and Science College in Erode. It took one-and-half hours of travelling from Salem to Erode for Bala to attend college. \u201cI could have gone to other towns like Coimbatore, Chennai, and Bengaluru but being a pampered child, I did not want to go too far from my parents.\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CrfGBsxqEGL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CrfGBsxqEGL\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by \ud835\udd39\ud835\udd52\ud835\udd5d\ud835\udd52\u2115\ud835\udd5a\ud835\udd67\ud835\udd56\ud835\udd65\ud835\udd59\ud835\udd52|Art Workshops (@balanivetha_)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Passing out as the second rank holder in BSc, she went on to do her MSc in fashion designing from the same college and eventually gravitated towards the realm of arts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discovering Russian Sculpture Painting by chance, Bala immersed herself in the craft through self-teaching and learning from renowned painters\u2019 worldwide by watching their videos. The unexpected boost of social media during the pandemic propelled her career. Now earning six figures per month, Bala looks forward to establishing an art studio in her hometown, Salem.<\/span><\/p>\n<h4><b>Future aspirations<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Having already taught numerous individuals, some of whom have become teachers themselves, Bala anticipates Russian Sculpture Painting becoming more widespread in the coming days. With that in mind, the artist-educator plans to explore other unique art forms before they become commonplace, continuing her artistic journey.<\/span><\/p>\n<ul>\n<li><strong>Follow Bala Nivetha on <a href=\"https:\/\/www.instagram.com\/balanivetha_\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(June 28, 2023) When Bala received an offer to create art pieces for two of the recently opened Haldiram\u2019s outlets in Hyderabad it was a pleasant surprise for the artist. She embarked on her creative journey to showcase Indian heritage through her unique Russian Sculpting Painting &#8211; a lesser\u2013known art form in which she has garnered immense expertise. Despite the tight deadline, Bala\u2019s dedication resulted in captivating artworks. Bala remarks in an interview with Global Indian, \u201cInterest towards Russian Sculpting Art is a very recent trend. Not many are aware of it.\u201d A fusion of painting and sculpture, mastering Russian [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":31473,"comment_status":"open","ping_status":"closed","template":"","story-category":[215,2252],"story-tag":[6122,4481,6126,4436,4435,4438,6124,5397,6127,6130,6125,6128,6129,4437,4439],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bala Nivetha&#039;s journey of Russian Sculpture Painting<\/title>\n<meta name=\"description\" content=\"Bala Nivetha has embarked on a creative journey to showcase unique Russian Sculpture Painting - a lesser\u2013known art form.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/bala-nivethas-journey-of-russian-sculpture-painting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bala Nivetha&#039;s journey of Russian Sculpture Painting\" \/>\n<meta property=\"og:description\" content=\"Bala Nivetha has embarked on a creative journey to showcase unique Russian Sculpture Painting - 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