{"id":35005,"date":"2024-01-04T07:00:35","date_gmt":"2024-01-04T01:30:35","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&#038;p=35005"},"modified":"2024-01-03T15:47:21","modified_gmt":"2024-01-03T10:17:21","slug":"arya-giri-the-24-year-old-designer-at-the-paris-fashion-week","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/arya-giri-the-24-year-old-designer-at-the-paris-fashion-week\/","title":{"rendered":"Arya Giri: The 24-year-old designer at the Paris Fashion Week"},"content":{"rendered":"<p><strong>(January 4, 2024)<\/strong> At 24, Arya Giri showcased her work at the New York Fashion Week 2022, achieving what countless designers dream their whole lives of doing. What\u2019s more, this was a mere 10 months after she had launched her own, eponymous brand. The child who once sat admiring her mother\u2019s Kanchivarams is now taking giant strides in the fashion world, buoyed by her own global upbringing and her royal lineage. Arya Giri sits down with <a href=\"https:\/\/www.globalindian.com\/\" target=\"_blank\" rel=\"noopener\"><em>Global Indian<\/em><\/a> to recount her journey into global couture.<\/p>\n<div id=\"attachment_35006\" style=\"width: 377px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35006\" class=\"wp-image-35006 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/01\/ARYA-GIRI-683x1024.jpg\" alt=\"Arya Giri | Global Indian\" width=\"367\" height=\"550\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 367px; --smush-placeholder-aspect-ratio: 367\/550;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35006\" class=\" wp-image-35006\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/01\/ARYA-GIRI-683x1024.jpg\" alt=\"Arya Giri | Global Indian\" width=\"367\" height=\"550\" \/><\/noscript><p id=\"caption-attachment-35006\" class=\"wp-caption-text\">Arya Giri<\/p><\/div>\n<h4><strong>A childhood passion<\/strong><\/h4>\n<p>Seven-year-old Arya sat close beside her mother as she showed her latest handloom Kanchivarams to her dear friend, Meena. Arya sat eagerly, eyes darting to take in every detail, enamoured by the sun\u2019s beaming reflection off the glistening, pure gold zari. She scuttled across the warm Singapore house, hopped over steps of a polished wooden staircase, leaving a sudden silence in her wake. Her mother and the friend sipped on their chai and waited, sure of what she had planned this time. A moment later, Arya rushed back inside with a heap of 7 x 7 in glossy Origami papers, much to her mother\u2019s amusement. Arya sat next to Meena Aunty and began. \u201cSee this, Aunty. It\u2019s a parrot green body with purple designs and I know this sari will look so pretty on you!\u201d and Meena Aunty played along. \u201cHmm yes baby, this is beautiful, but do you have anything in pink?\u201d<\/p>\n<p>This game was a common occurrence for Arya\u2019s mom and her clients. \u201cI suppose you could say that\u2019s where Arya Giri was born,\u201d Arya Giri says. Arya\u2019s story is one constructed across numerous longitudes and latitudes, Missouri, California, Singapore, Chennai, and more. Having moved around so much through her formative years, Arya&#8217;s understanding of her cultural roots and identity came to her through fashion. She went on to major in Fashion Media and Industries at Lasalle College of the Arts, and started her label, <a href=\"https:\/\/aryagiri.com\/\" target=\"_blank\" rel=\"noopener\">Arya Giri<\/a>.<\/p>\n<h4><strong>Fashion First<\/strong><\/h4>\n<p>She runs Arya Giri (AG), a luxe pr\u00eat label that combines playful self-expression and evocative poetry with powerful emotional links. By incorporating narrative into the fabric of AG, they creatively bring disruptive hand-embroidery to the forefront. AG debuted at New York Fashion Week SS23 and Paris Fashion Week SS24, and is represented by Evoluzione Chennai and Delhi, Pernia&#8217;s Pop-Up Shop, Flying Solo New York City and Paris, and AG e-commerce. Bindu Giri, a handloom sari brand is her mother&#8217;s brand. \u201cThe brand&#8217;s collection of magnificent Kanchipuram sarees online is as one-of-a-kind as it is pure, with authentic handlooms taken from Bindu Giri&#8217;s royal heritage. Bindu and Arya collaborate closely with weaving communities to handcraft Kanchipuram silk saris that are meticulously handcrafted from start to finish with excellence using original ingredients and processes,\u201d she explains.<\/p>\n<div id=\"attachment_35007\" style=\"width: 528px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35007\" class=\"wp-image-35007 lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/01\/sher-rani-669x1024.jpg\" alt=\"\" width=\"518\" height=\"793\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 518px; --smush-placeholder-aspect-ratio: 518\/793;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35007\" class=\" wp-image-35007\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/01\/sher-rani-669x1024.jpg\" alt=\"\" width=\"518\" height=\"793\" \/><\/noscript><p id=\"caption-attachment-35007\" class=\"wp-caption-text\">From the <a href=\"https:\/\/aryagiri.com\/sher-rani\/\" target=\"_blank\" rel=\"noopener\">Sher-Rani<\/a> collection by Arya Giri<\/p><\/div>\n<p>AG&#8217;s USP is interwoven into a dual-purpose statement, is at the core of the label\u2019s philosophy. First, is to lead the charge in presenting craft in a humorous yet poignant way. The rate at which artisanship is accepted and supported around the world is growing, but it is not keeping up with the rate at which craft communities are contracting, Arya says. \u201cBy the end of the next ten years, AG hopes to dispel the myth that good quality always comes at a premium cost and become affordable for the public. The second goal is to support a multicultural community of people who are interested in reflecting on their cultural tangibility.\u201d The AG individual, in Arya\u2019s eyes, is \u201cmajestic, inquisitive, and effervescent, who values quality, history, and defying convention,\u201d and the brand intends to enhance everyday items with a touch of high culture.<\/p>\n<h4><strong>Fashion Week<\/strong><\/h4>\n<p>Ten months after she launched her label, she was invited to show her collection at the New York Fashion Week. This was her chance to establish India\u2019s fashion footprint internationally, and to \u201cprovide a crucial platform for the story of her collection, Sher-Rani, the Tigress Queen.\u201d \u00a0The collection tells the tale of the <em>phool wali, <\/em>or flower garland maker, and how she becomes the local Tigress Queen or Sher-Rani by weaving flower garlands together. In a more contemporary interpretation, the Sher Rani shattered the glass ceiling to provide her children with a brighter future. \u201cThe combination of strength, grace, dignity and ferocity is what makes Indian women so remarkable,\u201d Arya smiles. And flowers play an important role in every step of an Indian\u2019s life, too, from birth to cremation.<\/p>\n<p>Since then, Arya Giri has started selling merchandise in Paris and given fashion week showcases. They have interesting surprises in store for next year as well as additional ways for the public to engage with their work as part of their expansion plans for the USA.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyGjO87SidZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CyGjO87SidZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Arya Giri Official (@aryagiriofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h4><strong>Sharing Lessons<\/strong><\/h4>\n<p>Admitting that challenges are baked into the journey of a startup and the title of entrepreneurship, she consciously strives to continually remind herself that these are moments for learning and change. \u00a0\u201cI think maintaining a growth mindset is imperative since the beauty of the job is its dynamism,\u201d she admits. Being an entrepreneur involves a wide range of skills, and Arya has learned on the job, teaching herself everything, from production management and marketing, to expansion strategies.<\/p>\n<p>\u201cIt has been a truly humbling and rewarding journey. If I were to share one lesson that comes to mind, I would say it\u2019s the fact that no matter how difficult it can be, feed your creative mind first and then your commercial mind. When you are in the startup headspace, often it can be challenging to straddle the tightrope of saleability vs. experimental creativity. Finding that sweet spot is imperative,\u201d she says. Outside work her stress buster and emotional outlet is dance. \u201cThere is so much in the pipeline for AG, BG, and otherwise and I look forward to sharing more with you. You can expect more dynamic collections, more places to find our work, and exciting immersive experiences,\u201d she concludes.<\/p>\n<ul>\n<li><strong>Follow Arya Giri on <a href=\"https:\/\/www.instagram.com\/aryagiriofficial\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(January 4, 2024) At 24, Arya Giri showcased her work at the New York Fashion Week 2022, achieving what countless designers dream their whole lives of doing. What\u2019s more, this was a mere 10 months after she had launched her own, eponymous brand. The child who once sat admiring her mother\u2019s Kanchivarams is now taking giant strides in the fashion world, buoyed by her own global upbringing and her royal lineage. Arya Giri sits down with Global Indian to recount her journey into global couture. A childhood passion Seven-year-old Arya sat close beside her mother as she showed her latest [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":35009,"comment_status":"open","ping_status":"closed","template":"","story-category":[215,3437],"story-tag":[8003,5353,8006,8004,8005,8007],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arya Giri: The 24-year-old designer at the Paris Fashion Week<\/title>\n<meta name=\"description\" content=\"At 24, Arya Giri showcased her work at the New York Fashion Week 2022 and then at the Paris Fashion week one year later...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/arya-giri-the-24-year-old-designer-at-the-paris-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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