{"id":37583,"date":"2024-05-05T07:00:32","date_gmt":"2024-05-05T01:30:32","guid":{"rendered":"https:\/\/www.globalindian.com\/youth\/\/?post_type=story&#038;p=37583"},"modified":"2025-01-31T15:22:04","modified_gmt":"2025-01-31T09:52:04","slug":"music-for-nature-anuv-jain-teams-up-with-un-for-its-sound-right-campaign","status":"publish","type":"story","link":"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/music-for-nature-anuv-jain-teams-up-with-un-for-its-sound-right-campaign\/","title":{"rendered":"Music for Nature: Anuv Jain teams up with UN for its \u2018Sound Right\u2019 campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>(May 5, 2024) <\/strong>Ludhiana boy Anuv Jain recently shared one of his latest pictures from New York, standing proudly in front of a billboard showcasing him. \u201cNATURE (music album) is out now on all streaming platforms. I&#8217;m thrilled to contribute to the global campaign, \u2018Sounds Right\u2019, by United Nations Live! Thank you for inviting me to be a part of this movement. A significant portion of the royalties from this track will support environmental conservation charities,\u201d shared the singer, songwriter and composer. His track <\/span><i><span style=\"font-weight: 400;\">Baarishein<\/span><\/i><span style=\"font-weight: 400;\">, featuring the sounds of Indian rains is part of the UN Live album.<\/span><\/p>\n<div id=\"attachment_37591\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37591\" class=\"wp-image-37591 size-large lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-1024x768.jpg\" alt=\"Indian Musicians | Anuv Jain | Global Indian\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-980x735.jpg 980w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-480x360.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37591\" class=\"wp-image-37591 size-large\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-1024x768.jpg\" alt=\"Indian Musicians | Anuv Jain | Global Indian\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-980x735.jpg 980w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/435678719_18431500537055350_1495732297641561787_n-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/noscript><p id=\"caption-attachment-37591\" class=\"wp-caption-text\">Anuv Jain<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The Museum for the United Nations \u2014 UN Live, based in Copenhagen, launched its global music initiative, \u2018Sounds Right,\u2019 on April 18 this year, just ahead of Earth Day (April 22). The initiative aims to highlight the importance of nature, raise funds for conservation efforts, and inspire millions of music lovers to take action. The \u2018Sound Right\u2019 album <\/span><i><span style=\"font-weight: 400;\">Nature<\/span><\/i><span style=\"font-weight: 400;\"> features a diverse cast of global artists including Anuv Jain, David Bowie x Brian Eno, Ellie Goulding, AURORA, UMI with V of BTS, M\u00d8, London Grammar, Bomba Est\u00e9reo, Cosmo Sheldrake, Louis VI, Tom Walker, Aterciopelados, Blinky Bill, Navicula x Endah N Rhesa, and Los Amigos Invisibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Available on major streaming platforms, the album has timeless compositions with ocean waves, wind, rainstorms, and birdsongs as prominent features of the background music.\u00a0<\/span><\/p>\n<h4><b>Sounds Right<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The website of the Museum for the United Nations-UN Live describes itself as an organization without borders that ignites global empathy, action, and transformation through the influence of popular culture and dialogue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBy simply listening to music that features sounds of the natural world, fans will help to fund nature conservation and restoration projects in our most precious and precarious ecosystems,\u201d stated a UN press release about the museum\u2019s initiative.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Museum for the United Nations - UN Live | Sounds Right\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/uXW_Wa-aAAs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The United Nations further highlighted that the \u2018Sounds Right\u2019 initiative \u201ccomes at a critical time when wildlife populations have declined by an average 69% in the past 50 years and at least 1.2 million plant and animal species are estimated to be at threat of extinction.\u201d The initiative \u201clooks to flip our extractive relationship with the natural world on its head while recognizing nature\u2019s contribution to the creative industries.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the nature-loving musician Anuv, being selected for such a prestigious project was one of the most exciting opportunities of his career. All the artists chosen for the album were selected on the basis of how they have intertwined nature with their music throughout their musical journeys.<\/span><\/p>\n<h4><b>Inspired by nature<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u201cA lot of my music is inspired by what\u2019s around me; the sky, the rain, the trees,\u201d Anuv remarked in an interview. Some of his \u201cbest work highlights nature as a metaphor to describe beauty.\u201d<\/span><span style=\"font-weight: 400;\"> T<\/span><span style=\"font-weight: 400;\">he independent artist is popular for his acoustic melodies and compositions like <\/span><i><span style=\"font-weight: 400;\">Baarishein<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Gul<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">Alag Aasmaan<\/span><\/i><span style=\"font-weight: 400;\"> among others. <\/span><span style=\"font-weight: 400;\">He expressed excitement about being part of an initiative that would help him to contribute to something that has given him so much \u2013 not just music but life itself.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Anuv Jain - BAARISHEIN (ACOUSTIC)\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/NLKwRW2y-sg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h4><\/h4>\n<h4><b>Life around music<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Anuv&#8217;s earliest memories of making music dates back to his 10th-grade year when he began playing the guitar and also started songwriting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI used to write these really emotional English songs. Eventually, my guitar teacher suggested that I should try writing in Hindi and that\u2019s when I made that switch. I\u2019m so glad I got that suggestion because I realized I was pretty good at it,\u201d he shared adding \u201cThe lyrics come from all my personal experiences and the stories that I\u2019ve seen unfold in front of me. I take inspiration from my experiences and turn them into a song.\u201d<\/span><\/p>\n<div id=\"attachment_37594\" style=\"width: 1450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37594\" class=\"wp-image-37594 size-full lazyload\" data-src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n.jpg\" alt=\"Indian Musicians | Anuv Jain | Global Indian \" width=\"1440\" height=\"1152\" data-srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n.jpg 1440w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-1280x1024.jpg 1280w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-980x784.jpg 980w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-480x384.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1440px, 100vw\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1440px; --smush-placeholder-aspect-ratio: 1440\/1152;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37594\" class=\"wp-image-37594 size-full\" src=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n.jpg\" alt=\"Indian Musicians | Anuv Jain | Global Indian \" width=\"1440\" height=\"1152\" srcset=\"https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n.jpg 1440w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-1280x1024.jpg 1280w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-980x784.jpg 980w, https:\/\/www.globalindian.com\/youth\/\/wp-content\/uploads\/2024\/05\/434607656_18430426930055350_5857409402068933714_n-480x384.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1440px, 100vw\" \/><\/noscript><p id=\"caption-attachment-37594\" class=\"wp-caption-text\">Anuv Jain in one of his packed live performances<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With time the artist polished his skills and \u2018started becoming a better songwriter taking up more complicated themes and stories\u2019.<\/span><span style=\"font-weight: 400;\"> \u201cI\u2019ve been able to fit it into this economy of words, which is a song. I also feel like I\u2019ve become better as a performing artist \u2014 I used to get really nervous initially, but now I am much more confident whenever I\u2019m on stage and I enjoy it a lot more than I ever have before,\u201d shared the singer-songwriter who has several single albums to his credit. He loves to perform at live shows to connect with people and has a large fan following on social media.<\/span><\/p>\n<ul>\n<li><strong>Follow Anuv Jain on<a href=\"https:\/\/www.instagram.com\/anuvjain\/?hl=en\" target=\"_blank\" rel=\"noopener\"> Instagram<\/a>, <a href=\"https:\/\/web.facebook.com\/AnuvJain95\/?_rdc=1&amp;_rdr\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.youtube.com\/channel\/UCafUh796DToiY2U3s7X_WTw\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong><\/li>\n<li>Find more fascinating <a href=\"https:\/\/www.globalindian.com\/youth\/story\/global-indian-exclusive\/\"><strong>Stories<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(May 5, 2024) Ludhiana boy Anuv Jain recently shared one of his latest pictures from New York, standing proudly in front of a billboard showcasing him. \u201cNATURE (music album) is out now on all streaming platforms. I&#8217;m thrilled to contribute to the global campaign, \u2018Sounds Right\u2019, by United Nations Live! Thank you for inviting me to be a part of this movement. A significant portion of the royalties from this track will support environmental conservation charities,\u201d shared the singer, songwriter and composer. His track Baarishein, featuring the sounds of Indian rains is part of the UN Live album. The Museum [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":37588,"comment_status":"open","ping_status":"closed","template":"","story-category":[215,3312],"story-tag":[9075,9072,9078,4481,9073,4436,4438,9077,9074,9076,4437,4439,3499],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anuv Jain | Joins UN Sound Right campaign for nature support<\/title>\n<meta name=\"description\" content=\"Ludhiana&#039;s singer-songwriter, Anuv Jain teamed up with UN for its \u2018Sound Right\u2019 campaign that aims to highlight the importance of nature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.globalindian.com\/youth\/story\/cover-story\/music-for-nature-anuv-jain-teams-up-with-un-for-its-sound-right-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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